Digital TV News: Seven Network
Seven Network partners with Imagine Communications
Dec 1, 2022 – Imagine Communications has announced that Seven Network has selected its Landmark Sales ad management platform and GamePlan dynamic ad placement engine and yield optimizer for linear TV.
News categories:
Imagine Communications, Seven West Media, Joe Khodeir, Kurt Burnette, Advertising, Australia, Digital TV
7plus to add FAST channels, ad innovation and personalisation in 2023
Oct 25, 2022 – Seven Network is to launch more FAST channels on 7plus in 2023. 7plus uses AWS Media Elemental MediaTailor to generate virtual live-streaming channels and Amazon Personalize for content recommendations and personalisation.
News categories:
Seven West Media, AWS, Gereurd Roberts, Nicole Bence, Advertising, Australia, Content Distribution, Digital TV, Streaming, UX
7.5 million Australians now watching BVOD
Feb 22, 2022 – Data from Roy Morgan shows 7.5 million Australians now watch Broadcast Video on Demand (BVOD) services. Viewership grew strongly during the early stages of the pandemic in 2020. This level of growth was always going to be hard to maintain.
News categories:
Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, Streaming, Subscribers
Future of TV in Australia is linear + BVOD
Feb 25, 2021 – At the Future of TV Advertising Sydney forum, OzTAM CEO Doug Peiffer has shared top line test data from Virtual Australia (VOZ), the new all-screen, cross-platform Total TV planning and reporting database.
News categories:
OzTAM, Virtual Australia, Doug Peiffer, Advertising, Australia, Digital TV, Market Research, Smart TV, Streaming
8.6 million Australians now watching BVOD
Jan 28, 2021 – Data from Roy Morgan shows 8.6 million Australians now watch BVOD services which include ABC iView, SBS On Demand, 7plus, 9Now and 10 Play. All five leading services have grown strongly during 2020.
News categories:
Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, Streaming
OzTAM adds co-viewing to BVOD reporting
Sep 10, 2020 – OzTAM has introduced CTV co-viewing data to its VPM Report. The enhancement evolves the VPM service from a 1:1 people-to-device measure for BVOD to reflect that people often watch BVOD content together on a CTV.
News categories:
OzTAM, Doug Peiffer, Advertising, Australia, Big Data, Digital TV, Market Research, Streaming
First Total TV findings released by Virtual Australia (VOZ)
Feb 27, 2020 – In the first stage of a phased rollout, OzTAM, Regional TAM and Nielsen have released top line findings from the new Virtual Australia (VOZ) Total TV database, which brings together broadcast viewing on TV sets and connected devices.
News categories:
Virtual Australia, Doug Peiffer, Australia, Digital TV, Market Research
Addressable TV advertising technology already reaches over 9 million Australians
Aug 26, 2018 – Addressable TV advertising technologies allow advertisers to segment TV audiences and serve different ads within a common program or navigation screen. Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires.
News categories:
Roy Morgan, Michele Levine, Advertising, Australia, Digital TV, Market Research, Streaming
OzTAM introduces Australia's first all-screen integrated TV database
Jul 30, 2018 – Australia will have an integrated database that will combine broadcast viewing on TV sets and connected devices, and support advanced audience targeting, with the launch of OzTAM’s new service, Virtual Australia (VOZ) in 2019.
News categories:
OzTAM, Nielsen, Doug Peiffer, David Ellem, Advertising, Australia, Big Data, Digital TV
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